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The incumbent in this position provides technical and organizational support for the Database Marketing Manager and the Director of Marketing including but not limited to building offers in player tracking systems, updating existing reports, preparing list for direct mail programs, and preparing ad-hoc analysis.             


  • Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service. 


  • Builds offers in the Hard Rock Rockford systems.


  • Maintains and updates existing reports on a daily, weekly, or monthly basis.


  • Investigates and solves data quality issues.


  • Manipulates and sorts player lists in preparations for direct mail vendors.


  • Uploads Player Tags and creates prizes in CMP.


  • Prepares graphical interpretation of raw data.


  • Prepares ad-hoc analysis upon request.


  • Maintains professional relations with vendors and guests.


  • Attend and participate in off property functions and events as assigned.


  • Attend and participate in meetings, completing follow-up as assigned.


  • Perform work regularly and predictably.


  • Other duties as assigned.


This knowledge and these abilities are typically acquired through a High School diploma or GED with 1 to 2 years of related experience and/or training or an equivalent combination of education and experience.


ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):


  • Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Commission.
  • Must successfully pass background check.
  • Must successfully pass drug screening.
  • Prior experience in the Gaming industry preferred.
  • Must be twenty-one (21) years of age.
  • Must be able to work holidays and weekends, as well as flexible shifts.
  • Prior experience opening new properties/outlets strongly preferred


  • Understanding of and experience in the property’s regional gaming market.
  • Casino marketing functions including, but not limited to data base, advertising and branding.
  • Operations, services and activities of a comprehensive marketing and database programs.
  • Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook, PowerPoint, Access or SQL.
  • Pertinent federal, state, and local laws, codes, and regulations.




  • Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
  • Routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
  • Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
  • Communicate clearly and concisely, both orally and in writing.
  • Analyze marketing and promotions data.
  • Be a strategic, analytical, ethical and effective motivator.
  • Participate in the development and administration of goals, objectives, and procedures.
  • Prepare clear and concise administrative and financial reports.
  • Interpret and explain policies and procedures.
  • Operate various types of office equipment.
  • Establish and maintain effective working relationships with those contacted in the course of work.
  • Be flexible to work varying shifts and time schedules as needed.


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